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Local SEO & Google My Business

It’s no secret that showing up in the search engines is probably the most valuable asset any local business can have.

 

Google reports that at least 50% of all mobile users that search for a local business will actually visit that business within 24 hours of their search. And a whopping 18% of those visiting will also make a purchase! Kinda blows cold Facebook traffic conversion out of the water, right?

It’s easy to see that in local search, those who get the most eyeballs have the clear advantage. And a key component to setting a solid foundation is by listing and claiming your business’s listing in online directories such as Yelp.com, AngiesList.com, and TripAdvisor.com well as local directories such as RI’s RhodyLocal.com.

 

But the real secret sauce that is underutilized by small business owners everywhere? Google My Business.

 

More than a business listing, Google touts Google My Business (GMB) as a way to “easily connect with customers across Google Search and Maps.” The king of all business directories, it’s clear that being present on GMB is sure to help you stand out among the competition and make you more visible in both Maps and in Google Search.

 

A solid GMB strategy puts your digital content, once only reserved for social media and your website, front and center in the search results. This means you can add additional branded photos and videos, collect and respond to customer reviews, offer specials and coupons, and much more!

 

Are you ready to take your digital presence to the next level? Click Below ⇩

Reputation & Review Management

Do you know what people are saying about your business online? Are you taking a proactive approach to review generation and monitoring any new mentions of your company on social media?

 

No matter what your business, review and reputation management are critical to bringing in new customers, and keeping the old ones returning.

Think about it…

 

A potential customer who checks out reviews is one that’s very close to making a purchase decision. As we say in marketing, these are high-intent leads! And like it or not, these would-be customers are trying to dig up dirt on your business.

 

The fact of the matter is, many businesses overlook this crucial aspect of digital marketing. Review sites like Yelp are the new “word of mouth” and if your online reputation is tarnished or unmanaged, your potential visitors will get scared away before they even walk through your door.

 

The statistics are truly astounding: 84% of consumers trust online reviews as much as a personal recommendation! Not only that, but 73% of customers think that reviews older than 3 months are no longer relevant.

 

This means that if you’re neglecting your online reviews and reputation, you’re leaving thousands of dollars on the table, or more accurately, on your competitors’ tables.

Want to have the best reputation in town? Click Below to Learn More ⇩

Lead Generation & Branding Campaigns

When it comes to paid Facebook advertising, most local small business owners are familiar with making and boosting posts. And that’s fine, if these strategies are generating the results you’re looking for. 

But if you’re looking for advanced paid advertising strategies that are designed to start conversations with your audience and entice them to return to spend money in your business over and over again, you need a strategic partner like Intelligence Local to help take your business to the next level. 

You see, setting up a Facebook ad campaign is only the tip of the iceberg. It’s easy to watch a few videos and copy a formula. 

The hard work starts after you’ve created your ad, when it comes to advanced testing, technical integrations, and long-term nurturing for your leads so they don’t sign up and then immediately bail on your offer and suffer the short-term memory loss that we see happening with so many Facebook ad campaigns. 

That’s what makes us different. We know that the game doesn’t end with your ad. So we’ve paired our customer acquisition social media campaigns with strong branding that keeps you top of mind, brands you as THE local expert, and brings in more business long-term, not just for the duration of your ad run. 

Want to learn more? Click Below 👇

Social Media Management

Are you ready to put your social media on autopilot? 

Our team of social media professionals is standing by to write fresh daily social media content for you so you can focus on the real money making stuff, like, um, running your business. 😉

Whether you want basic daily updates to keep your profiles fresh and engaging, or a fully-blown social media management campaign, you can think of us like your own team of skilled social media virtual assistants.

We know that you’re unique, so when you sign up for one of our content plans, we’ll first profile you and your local business, getting valuable info on your target clients, your history, your brand, and your competition. Then we use this information to create a tailored program of content which goes out 5 days a week. 

Our goal is to make your look like a local social media superstar, so you can bring in even more happy clients and grow your business to the next level. 

Ready to learn more? Click the Button Below and Let’s Chat! ⇩